Why Write Newsletters? Keeps Your Stakeholders in the Loop!

Collaboration is one aspect of Indirect Student Services defined by the ASCA National Model. School counselors can take proactive steps by educating school staff and families about what we do and how the students are different from having a school counselor in the building.  Regularly communicating with stakeholders is a crucial advocacy tool for your comprehensive school counseling program.

Benefits of Writing a Newsletter

Writing a newsletter can be one way to keep everyone informed about your school counseling program. Sending a newsletter home via email or printed copies is important for several reasons. Here are some of the benefits:

• It is immensely beneficial to keep parents well-informed about all the exciting happenings within the program. This includes upcoming events, important announcements, and the exceptional services their students receive at school.
• By fostering this effective communication, parents will undoubtedly feel more connected to the school counseling program and actively engage in their child’s education. This genuine connection can greatly enhance parental involvement and unwavering support.
• Newsletters serve as a wonderful platform to share invaluable resources that further nurture their child’s development at home. Reinforcing what is learned at school can truly empower parents to play a pivotal role in their child’s growth and success.

Your Visibility Matters

I intentionally make myself visible in the school community throughout the school year, whether it is Back-to-School Night, School Assembly, After-School Meet& Greet, PTA meetings, Parent-Teacher Conference, or School Fundraising.   This helps me to connect with parents in different settings. Most parents know my name and who I am. This prompts them to reach out to me. Part of this connection comes from having regular communication with the parents via my monthly newsletter.

Several Ways to reach out

There are several ways to send a newsletter to parents, staff, and other stakeholders. Here are some common methods:

1. Email: Sending newsletters via email is a quick and efficient way to reach parents and stakeholders. It allows for easy distribution and can include links to additional resources or websites. Most teachers have an email list of their students’ parents, and you may ask them to forward your newsletter or request to have the list to send your newsletters yourself. I use my school district’s communications system and can send my newsletter to all parents in bulk.

2. Printed Copies: I still send the students home printed copies of newsletters. This ensures that all families receive the information, regardless of their access to technology.

3. School Website: Posting newsletters on the school’s website allows parents and stakeholders to access them conveniently. It also provides an archive of past newsletters for reference.

A monthly newsletter can be used with the school staff as well. From my End-of-Year Survey, I learned that the staff has become more aware of the counseling program from reading my regular updates. Collaboration goes so much easier.

4. Parent Portal or App: Many schools use a parent portal or app to communicate with families. Newsletters can be posted on these platforms for easy access.

5. Social Media: Some schools use social media platforms to share important updates and information, including newsletters. This can reach a wider audience and engage any active stakeholders on social media.

6. Text Messages: Sending brief updates or links to newsletters via text messages can be an effective way to ensure that important information reaches parents in a timely manner.

Worth Your Time to Connect

Worth Your Time to Connect

Each method has its advantages. You can combine these approaches to ensure that newsletters reach all stakeholders effectively. Overall, sending a newsletter home can strengthen the home-school partnership and contribute to a positive and supportive learning environment for students.

Resources Spotlight: Editable School Counseling Newsletter Templates with Built-in Content

I know how overwhelming it can feel to balance everything on your plate as a school counselor. That’s exactly why I created these Editable Newsletter Templates—to help you save time while still shining a spotlight on your program.

Here’s what you’ll find inside these resources:
✨ Monthly School Counseling Newsletter: A Newsletter with Awareness Dates featuring monthly topics from the ASCA calendar—like “The Art of Kindness” in February and “Mental Health Matters” in May.
✨ Fall &Spring Editable School Counseling Newsletter: A Newsletter with Built-in Well-being Tips for Fall and Spring, so you can easily share meaningful strategies with families all year long.
✨ Clean, minimalist layouts that are easy to personalize in minutes—no design background needed.

These templates take the stress out of creating newsletters, allowing you to focus on what matters most: building strong connections with your students, families, and staff.

👉 Ready to make newsletters a tool for advocacy and engagement (without reinventing the wheel)? Check HERE.

“This school counselor newsletter template has been so helpful! I am able to edit it and make it work for my school/grade level. I love the different themes too! “

Aiah K./ Sep 16, 2024
★ ★ ★ ★ ★

Your voice is powerful. These templates simply give you the structure to share it more effectively.

In conclusion, connecting with others is definitely worth your time. It enriches our program and collaboration, brings more awareness to others about your services, and allows us to make a greater difference. So, take the initiative, reach out, and connect with our school community.